Direct mail works because it’s still perceived by students as more personal than a generic email. Direct Mail is tangible, trusted, authentic and more personal. It is still as effective and can serve as a quick way to reach the right demographics based on specific segmentation criteria of students in India. Many institutions fail to take advantage of this marketing method because of the developments of digital marketing that have come up in recent years. The truth is that direct mail can have a great impact and proved to provide better ROI on your marketing campaign.
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